Do you worry about what would happen if you ever lost your BlackBerry? Hopefully the answer is yes. Fortunately, Research in Motion (RIM) has created a nifty—and most importantly, free—solution to the problem. The new BlackBerry Protect app will provide you with extra alternatives to locating your device as well as securing your data. Indeed, the days of worrying about data loss and identity theft via a lost or stolen BlackBerry will soon be over.

Let’s say your phone is lost at home, buried somewhere in your gloriously disorganized mess. You know your phone is around somewhere, but calling it doesn’t work because the phone is on silent. No worries; you have BlackBerry Protect. Merely access the app’s web portal, initiate Loud Ring, and your phone will ring loudly for up to a minute. Needless to say, this should be plenty of time for you to locate your device.

Loud Ring is great for locating your phone when you know it’s nearby, but what do you do if your phone is lost in public or, worse yet, stolen? Well, one of the things you can do beforehand is setup free online storage of your recent activities. BlackBerry Protect safely secures your data and, better yet, it only backs up your most recent data following the first full-system backup. These smaller backups minimizes the amount of data being transferred, thus saving you time (and money, depending on how close you are to reaching date transfer limits). Also, if you lose your phone you can then transfer all the stored data back onto your new BlackBerry.

At this point you might be thinking, “This is all great, but what about my sensitive personal and business information? I hate the thought of someone having access to that through my lost phone.” Fortunately, that’s the best thing about BlackBerry Protect. If your phone is lost you can first try locating it with its own internal GPS. Next, you can send it a message that will be displayed across the front of the screen. This message can explain that the phone is lost and to please call you at another number to return it. If this doesn’t work—or if you simply have no faith in your fellow man—BlackBerry Protect allows you to wipe all the data stored on both the phone and its microSD card.

Protect your phone today with BlackBerry Protect. It’s free, convenient, and provides the security you need to protect your personal and business data.

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